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Disinformation and Propaganda Glossary

"Propaganda is the technique of influencing human action by the manipulation of representations." Harold D. Laswell

Disinformation and Propaganda Glossary

Propaganda is an old concept. The term was first used in 1622 by the Catholics on Congregatio de propaganda de fide (Congregation for the propagation of faith). It has been used in different ways, but nowadays, it is mostly associated with disinformation.

Jowett & O’Donnell's (2013: 7) definition: ”Propaganda is the deliberate and systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.”

Authors distinguish between white, grey, and black propaganda. They can briefly be described as follows:

Black propaganda means intentional lies. This concept resembles Wardle's concept of disinformation, fabricated and manipulated content (more about Wardle on "disinformation").

Grey propaganda may contain correct facts, but the facts are framed och presented in a misleading way. This resembles some of Wardle's categories, but in Wardle's taxonomy misinformation is not intentional.

White propaganda is pretty much any kind of openly strategic communication, such as advertising, marketing, or well-meaning campaigns like "Stop smoking." Critics, however, point out that if anything can be classified as propaganda, the concept loses its meaning. Wardle doesn't include this type of content.

The point is that strategic communication can take many different forms and be used for many different purposes. Obvious lies are easier to detect than more subtle attempts to shape perceptions or behavior. Some attempts at persuasion may be positive (for example, health campaigns), and some negative (disinformation campaigns).

Jowett, G. S. & O'Donnell, V. (2013). Propaganda and Persuasion. Sage.

Wardle, C. (2018). The Need for Smarter Definitions and Practical, Timely Empirical Research on Information Disorder, Digital Journalism, 6:8, 951-963, DOI: 10.1080/21670811.2018.1502047.

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Term Definition

Petitio principii

Petition principii, or begging the question, is a logical fallacy where a claim is supported by a premise that either restates the claim or assumes it to be true. Essentially, it tries to prove a proposition by taking the proposition for granted.

When this fallacy involves only one variable, it is sometimes called hysteron proteron (Greek for 'later earlier'), a rhetorical device. An example is the statement:

'Opium induces sleep because it has a soporific quality.'

The word 'soporific' means 'causing sleep,' so the phrase doesn't actually explain why opium causes sleep. A sentence that properly explains why opium induces sleep might be:

'Opium induces sleep because it contains Morphine-6-glucuronide, which inhibits the brain's pain receptors, causing a pleasurable sensation that eventually leads to sleep.'

This fallacy can occur in a simple statement or through a more complex series of statements that circle back to the original claim, thus 'proving' it without providing any actual evidence.

Synonyms - begging the question, petitio quæsiti, hysteron proteron

Plurium interrogationum

Question that has a complex presupposition. The presupposition is a proposition that is presumed to be acceptable to the respondent when the question is asked. The respondent becomes committed to this proposition when they give any direct answer. When a presupposition includes an admission of wrongdoing, it is called a "loaded question" and is a form of entrapment in legal trials or debates.

The presupposition is called "complex" if it is a conjunctive proposition, a disjunctive proposition, or a conditional proposition. It could also be another type of proposition that contains some logical connective in a way that makes it have several parts that are component propositions.

X and Y are unrelated questions. When are combined into question Z, will requires a single answer. The Complex Question often is arranged such that whichever way you answer the question, the questioner gains the advantage (i.e. a double bind).

Examples:

  1. Have you stopped smoking? ['yes' or 'no' both admits being a smoker]
  2. Will you help me and carry this?
Synonyms - loaded question, double bind, false question, trick question, multiple question, presupposition

Poisoning the well

Discredit the other person before they speak. Or discredit the topic or argument that they may support.

There are many ways of discrediting the person. Call them names. Talk about their lies. Show them to be unworthy. Tell how they are unintelligent, crazy or otherwise undesirable, inferior and not worth listening to, let alone believing.

To discredit the topic or argument, indicate how it is patently absurd, proven to be false or that only fools would support it.

Examples:

  1. Well, Jane will tell you something else, but then she always lived on the other side of the tracks.
  2. Mike doesn't have a degree, but he does speak nicely, doesn't he.
  3. Only an idiot would consider Didactus to have any useful opinion.
  4. Everybody knows that cold fusion is a proven impossibility. Jack: did you have something to say on this.

By discrediting the other person, you are also effectively discrediting anything they say by reducing their authority. If the other person is there, a public attack forces them onto the defensive, socially obliging them to respond first to the attack and hence distracting them from their main argument. If the other person is not there, then they cannot defend themselves.

Personal attack always has its hazards, and other people, especially rescuers, may well leap to their defense.

Post hoc

is an informal fallacy which one commits when one reasons, "Since event Y followed event X, event Y must have been caused by event X." It is a fallacy in which an event is presumed to have been caused by a closely preceding event merely on the grounds of temporal succession. This type of reasoning is fallacious because mere temporal succession does not establish a causal connection.

Examples:

  • The man pulled out a gun. A shot was fired. Therefore the man fired the shot.
  • You used the telephone and then it stopped working. You broke the phone.

Just because something follows something else, this is not sufficient evidence to prove true cause and effect. This temporal relationship may simply be coincidence.

Synonyms - ergo propter hoc, post hoc ergo propter hoc

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