Disinformation and Propaganda Glossary
Disinformation and Propaganda Glossary
Propaganda is an old concept. The term was first used in 1622 by the Catholics on Congregatio de propaganda de fide (Congregation for the propagation of faith). It has been used in different ways, but nowadays, it is mostly associated with disinformation.
Jowett & O’Donnell's (2013: 7) definition: ”Propaganda is the deliberate and systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.”
Authors distinguish between white, grey, and black propaganda. They can briefly be described as follows:
Black propaganda means intentional lies. This concept resembles Wardle's concept of disinformation, fabricated and manipulated content (more about Wardle on "disinformation").
Grey propaganda may contain correct facts, but the facts are framed och presented in a misleading way. This resembles some of Wardle's categories, but in Wardle's taxonomy misinformation is not intentional.
White propaganda is pretty much any kind of openly strategic communication, such as advertising, marketing, or well-meaning campaigns like "Stop smoking." Critics, however, point out that if anything can be classified as propaganda, the concept loses its meaning. Wardle doesn't include this type of content.
The point is that strategic communication can take many different forms and be used for many different purposes. Obvious lies are easier to detect than more subtle attempts to shape perceptions or behavior. Some attempts at persuasion may be positive (for example, health campaigns), and some negative (disinformation campaigns).
Jowett, G. S. & O'Donnell, V. (2013). Propaganda and Persuasion. Sage.
Wardle, C. (2018). The Need for Smarter Definitions and Practical, Timely Empirical Research on Information Disorder, Digital Journalism, 6:8, 951-963, DOI: 10.1080/21670811.2018.1502047.
Term | Definition |
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False analogy |
A false analogy is a logical fallacy that occurs when an argument is made based on misleading, superficial, or inappropriate comparisons. It asserts that because two things are alike in one or more respects, they are necessarily alike in some other respect, even though this is not supported by the facts. Examples:
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False dilemma |
A false dilemma, also known as a false dichotomy or the fallacy of bifurcation, is a logical fallacy that presents a situation as having only two exclusive options, when in fact there are additional viable alternatives. The error lies not in the logical form of the argument, but in the false premise that limits the available choices. In its simplest form, a false dilemma reduces the situation to two opposing choices: either A or B is true. If A is true, B must be false, and vice versa. This oversimplification excludes other possible options (e.g., C), misleading the audience into thinking that they must choose between the limited options presented. |
False Equivalence |
Is an informal fallacy in which an equivalence is drawn between two subjects based on flawed or false reasoning. This fallacy is categorized as a fallacy of inconsistency. Colloquially, a false equivalence is often called "comparing apples and oranges." Examples:
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