Disinformation and Propaganda Glossary
Disinformation and Propaganda Glossary
Propaganda is an old concept. The term was first used in 1622 by the Catholics on Congregatio de propaganda de fide (Congregation for the propagation of faith). It has been used in different ways, but nowadays, it is mostly associated with disinformation.
Jowett & O’Donnell's (2013: 7) definition: ”Propaganda is the deliberate and systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.”
Authors distinguish between white, grey, and black propaganda. They can briefly be described as follows:
Black propaganda means intentional lies. This concept resembles Wardle's concept of disinformation, fabricated and manipulated content (more about Wardle on "disinformation").
Grey propaganda may contain correct facts, but the facts are framed och presented in a misleading way. This resembles some of Wardle's categories, but in Wardle's taxonomy misinformation is not intentional.
White propaganda is pretty much any kind of openly strategic communication, such as advertising, marketing, or well-meaning campaigns like "Stop smoking." Critics, however, point out that if anything can be classified as propaganda, the concept loses its meaning. Wardle doesn't include this type of content.
The point is that strategic communication can take many different forms and be used for many different purposes. Obvious lies are easier to detect than more subtle attempts to shape perceptions or behavior. Some attempts at persuasion may be positive (for example, health campaigns), and some negative (disinformation campaigns).
Jowett, G. S. & O'Donnell, V. (2013). Propaganda and Persuasion. Sage.
Wardle, C. (2018). The Need for Smarter Definitions and Practical, Timely Empirical Research on Information Disorder, Digital Journalism, 6:8, 951-963, DOI: 10.1080/21670811.2018.1502047.
Term | Definition |
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No true Scotsman |
An informal fallacy in which one attempts to protect an a posteriori claim from a falsifying counterexample by covertly modifying the initial claim. Rather than admitting error or providing evidence that would disqualify the falsifying counterexample, the claim is modified into an a priori claim in order to definitionally exclude the undesirable counterexample. The modification is signalled by the use of non-substantive rhetoric such as "true", "pure", "genuine", "authentic", "real", etc. Example: Person A: "No Scotsman puts sugar on his porridge." |
Non causa pro causa |
The cause or causes is/are incorrectly identified. In other words, it is a fallacy of reaching a conclusion that one thing caused another, simply because they are regularly associated. Questionable cause can be logically reduced to: "A is regularly associated with B; therefore, A causes B." If you want to prove something wrong, find something that it appears to cause, and then prove that the caused thing is wrong. You can also do the reverse to show something to be right. Examples:
|
Non distributio medii |
Logical fallacy that occurs in categorical syllogisms when the middle term (the term that appears in both premises) is not distributed, meaning it does not refer to all members of the category it describes. This fallacy leads to incorrect conclusions because the shared term does not adequately link the two premises. In syllogistic reasoning, a valid argument must distribute the middle term at least once, meaning it must refer to all members of the category it represents in at least one premise. When the middle term is not distributed, it creates a logical gap, leading to a faulty conclusion. The fallacy of the undistributed middle occurs because the premises share a common term, but that term does not establish a proper link between the premises, resulting in an invalid inference. Recognizing this fallacy is crucial for evaluating the validity of categorical arguments and ensuring that conclusions are logically sound and properly supported by the premises. |
Non sequitur |
A set of statements leads to conclusion X. Yet conclusion Y is drawn. An argument is given from which a perfectly valid and sound conclusion may be drawn, yet the stated conclusion is something else. Examples:
Sometimes this fallacy is used by people who want to prove something but do not know how, so they use any argument and then tack their desired conclusion on to the end. This is something that politicians often do. This is effective persuasion when the listener does not work through the logic of the argument and is persuaded simply by the fact that some kind of argument is being used (as opposed to the conclusion being given as a simple statement). This can be encouraged by speaking with passion and apparent authority. |