While it was always non-negotiable, the NAFO expansion that ensued was fuelled one part by the motivated Fellas, whose ranks were joined by more and more prominent political and media figures, and other part by the media outlets who were issuing article after article, describing the Shiba Inu dogs of war who fundraise for Ukraine and mock russian propaganda, effectively making it pointless.
During the summer of 2022, the Fellas appeared in online shops pushing for further donations for Ukraine and the war effort, by promoting and buying NAFO and Fellas embroidered clothing items, stickers and accessories.
August 2022 was a month of great expansion, and has put the Fellas of the NAFO in the spotlight of many important and serious publications, such as the Newsweek, The Economist and Politico. On August 29th 2022, the Ministry of Defense of Ukraine tweeted a “thank you” to the Fellas, acknowledging the value of the support the NAFO was providing.
In the coming months more media exposure came to NAFO from Wall Street Journal , Modern War Institute, the Center for Stategic and International Studies (CSIS), and U24.
In December of 2022, Sky News reported the Fellas raised over $250,000 (USD) for a naval drone in partnership with U24 which was rightfully named "Raccoon's Revenge".
