The first fella pfp, inspired by the famous Shiba Inu “doge” meme, was forged by @Kama_Kamilia in May 2022. When the fella started appearing in edited photos and memes related to the war in Ukraine, other Twitter users asked Kama to forge a fella for them too.

When asked to make another profile picture featuring the same dog, Kama and other founding members offered to do it in exchange for a donation made to support the Ukrainian war effort. The donation was made to the Georgian Legion, a unit fighting under the Ukrainian flag. The word started to spread across twitter, and fellas were forged in return for a proof of donation made to the Georgian Legion. NAFO was coined by Kama on May 24, 2022.