A single tweet in May launched an online movement that has become the kryptonite of the pro-Russian trolls that have long ruled corners of the internet.

"For many years, Russia has been waging a serious information war globally," said Ivana Stradner, a NAFO member, advisor to the Foundation for Defense of Democracies, and writer for the Kyiv Post newspaper.

At the start of the Ukraine war in February, the West had done little to counter Russia's fake news with "offensive information operations," she added.

This information war imbalance has been corrected to an extent by NAFO, or the North Atlantic Fella Organization, a play on NATO that creates humorous memes to satirize Russian claims, for example, that it is not invading Ukraine but simply liberating it from Nazis — ironic considering Ukraine has a Jewish president.

Ukraine's info warriors battling Russian trolls – DW – 09/17/2022