The standard explanation for magic tricks is that they usually rely on at least two different strategies, combining them to produce the desired effects — and Russia is doing exactly the same.The Russian government approved a list of 48 foreign states and territories accused of implementing policies that promote destructive neoliberal ideological attitudes, which contradict traditional Russian spiritual and moral values. This list was approved under a decree signed by Putin on Aug. 19, aimed at providing humanitarian support to those "sharing traditional Russian spiritual and moral values." States on this list are now officially designated as “enemy states” simply because they don’t share these values — there’s no mention of a multi-polar world; you are an enemy of Russia just for not sharing its values.

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https://kyivindependent.com/slavoj-zizek-the-magic-tricks-behind-russias-propaganda-machine/